Changelog

Follow up on the latest improvements and updates.

RSS

The sidebar navigation is now easier to read and interact with.
We hope you enjoy the improvements to the colors and font size!
New Sidebar Design

new

Research Cloud

Advanced keyword filters

For even more targeted keyword research, we have added two new advanced filtering options to the
Organic Rankings
and
Keyword Discovery
areas of the Research Cloud.
  • Filter your keyword list according to your target audience’s
    search intent
    .
  • Include
    and
    exclude
    multiple keywords at the same time, to identify the most relevant search terms.
Combine
these with other filters for even more specific results.
Organic rankings filters

improved

Search Experience

Reporting of different SERP features

Improved reporting of different SERP features for a more reliable understanding of your organic rankings:
  • More news links are being tracked.
image
  • Non-organic video links are treated as such, and will be reported under a new “Video Group”.
image
Dashboard data sources
We have launched Analytics (Beta), a powerful new BI tool for visualizing and reporting results. Heres what you can expect:
  • External data connections
    - pull in data from Google Search Console, Google Analytics, Excel, and REST API.
  • Variety of visualizations
    – over 20 different chart types.
  • Drill-down and filter
    – focus on the most important values.
  • Export functionality
    – report performance to stakeholders.
Analytics is still in Beta, so we will continue to add new improvements. You can submit feedback here.
You can now add keywords directly to Search Experience projects from two different areas of Content Experience:
keywords topic explorer
keywords content analytics
Demonstrate the business impact of your work and get an increase in your budget.
Our new ROI calculator provides an accurate estimate of how much more money you could make if you increased traffic from your target audiences.
Screenshot (166)
We have recently added Bristol for all possible devices, alongside an update to add more UK search engines.
image
We have recently added a large number of requested search engines for the UK, for all device types.
You can now optimize for local search across multiple business locations/POIs.
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We have recently turned on a large number of search engines for German cities within Search Experience.
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Amongst many others, they include:
  • Wiesbaden
  • Münster
  • Gelsenkirchen
  • Braunschweig
  • Aachen
  • Kiel
  • Chemnitz
  • Halle (Saale)
  • Magdeburg

improved

Content Experience

Singular and Plural Keywords (Dutch)

In the content editor, verbs written in both singular and plural form for Dutch keywords will be counted when checking your text for the must-have, recommended, and additional keywords.
30-30-nl-nl
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